What is Digital Marketing and its types?
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SEO Analyst
22 Dec

What is Digital Marketing and its types?

SEO SMO SEM Affiliate Marketing Content Marketing Apps Marketing Email Marketing

Now everything has become online, such as shopping, ticket booking, food ordering, banking etc. People have started spending more time online on various platforms. That is why now companies also do marketing of their products online only, because companies get most of the customers online on a digital platform.

Technology is developing very fast, if you do not move with the time, then you may be left behind by other people, this applies to both a company and an individual. That is why it is necessary for everyone to have knowledge about Digital Marketing updating themselves with time, because if seen, digital marketing is the future and it is continuously expanding rapidly.

If you do not have information about Digital Marketing then there is nothing to worry because through this article we are going to give you complete information about Digital Marketing.

What is Digital Marketing?

Digital Marketing is made up of a combination of two words – first digital and second marketing. Now here digital means you know very well about the internet and marketing. It means to say that Digital Marketing is the internet market.The response to marketing your goods and services through digital means is called digital marketing. To do Digital Marketing, you must have the internet, computer, mobile phone, laptop etc. After that you can do Digital Marketing by sitting in a small house.

Digital marketing is also called online marketing, e-marketing, internet marketing, web marketing and internet advertising. This term was first coined in the 20th century. After which marketing done through all electronic channels became digital marketing.

Types of Digital Marketing

Before knowing the types of digital marketing, you need to know that you must have the internet to do digital marketing, with the help of internet you can do digital marketing by visiting different websites, that is to say, to do digital marketing. If there is any weapon then the first one should be the internet. Friends, here we will see all the types of Digital Marketing one by one.

1. Search Engine Optimization (SEO)

2. Social Media Optimization (SMO)

3. Email Marketing

4. Affiliate Marketing

5. Apps Marketing

6. Content Marketing

7. Search Engine Marketing (SEM)

Search Engine Optimization (SEO)


It can be called the backbone of Digital Marketing. This is such a thing, with the help of which the website blog remains at the top of the search engine. And the number of visitors to the website which remains above is also very high. If we talk about Google search engine, then there is also a big game of search engine optimization. On which keywords the website is in the top of Google, how much is the monthly search for that keyword, it is very important to have search engine optimization for all this information.

If a service provider wants to promote his business, then in that case he searches the website related to his business and he runs ads there to promote his product, now where the number of visitors is more, Providers consider it good to run ads there.

Social Media Optimization (SMO)


Social Media Optimization (SMO) is a Technique by which we optimize our Social Media Accounts and Pages and promote our Brand, Products, Services or any kind of Post to as many people as possible through Social Media.

Through social media websites, it is a part of social media marketing to convey your ideas, your services to the people. Social media includes Facebook, Twitter, Instagram, LinkedIn, etc. where people promote or market their brand.

Email Marketing


Email marketing is a very beautiful way to give discounts to customers from time to time. Sometimes you will see that even e-commerce websites keep sending discount offers to their customers through email, in which case the earning of the e-commerce website increases. Thus it can be said that email marketing is also a very good marketing by which you can earn more and more money.

Affiliate Marketing


If you have information related to making money online, earn money etc. then you must know affiliate marketing. There is such a marketing in which you have to sell the product by taking it, but here in Affiliate Marketing, you do not have to sell the goods, but only tell the customers about the goods, if that customer wants to buy any goods through your given link. If yes, then you get his commission.

Now there is a customer that has the question in mind will it be necessary that if we buy goods from an affiliate link, will we not have to pay more money?

No guys, nothing like that. If you buy the same through an affiliate link, then you will have to pay the same price for the product as without the link. Here the company gives commission to the affiliate marketing person for their product promotion and not from your money.

Apps Marketing


You can earn money by promoting a product through that app by creating different types of apps, this type of marketing is known as Apps Marketing. Apps marketing is very dominant because nowdays most of the people prefer to have apps in their smartphones. In view of this, now big companies are also promoting their products by making apps.

Content Marketing


Content Marketing is a digital way of selling any product. In which many types of content are created by selecting any one product, which includes Podcast, Video, Infographics, and Blog etc. If you make creative content of any product, then it attracts customers.

Content marketing is a marketing technique where such good content is created and distributed which is relevant or important and it is also consistent so that it can attract more and more audience.

Search Engine Marketing (SEM)


Search engine marketing is a type of digital marketing in which search engines rank certain websites higher than others, increasing views. This work is specifically done to advertise those websites by taking money and gives more ranking to those websites in the search engine result page.


I hope you know what digital marketing is and why is it important? You would have got a lot of help from this post and you would have got rid of all the problems related to digital marketing. If you have any questions related to it, you can ask by commenting and I will definitely answer your question.

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