If Google has penalised your website, the problem must be resolved. When you get a penalty, your website will lose exposure on Google, visitors, and conversions. That is terrible for business. After all, what is the point of having a website if no one can find it?
Google algorithmic penalties are classified into two types: Panda and Penguin. These penalties come as a result of a change to Google's algorithm. It implies that the penalty might harm everyone on the internet since the algorithm has changed what Google considers significant for site ranking. There are also non-algorithmic manual penalties, which are particular to your website and something that a Google employee judged you did wrong.
Penguin is all about spamming links. It comprises low-quality backlinks, text ads that pass PageRank, excessive links with optimised anchor text, and other link strategies such as excessive link exchanges. We are the experts when it comes to Google Penguin Recovery.
Purgesoft has the expertise and experience to assist your website in overcoming issues such as a poor backlink profile and Google re-inclusion requests that may affect your website rankings.
Many of Google's algorithms would take a webmaster's much-enhanced site and online presence into account quite quickly, while others, such as Penguin, must be updated.
The Penguin penalty is primarily concerned with finding low-quality websites based on backlinks. Google's algorithm is based on the idea that good sites connect to other good sites, whereas bad sites typically link to other bad sites.
According to Google employee John Mueller, Penguin is a site-wide algorithm, which means that the existence of a high number of low-quality links pointing to one page of your website may result in a decrease in Google's confidence in your whole website.
Panda targets low-quality material, thin content, duplicate content, and so on, while Penguin targets webspam (and is now actively targeting unnatural inbound links). So, if you mistakenly feel you have been impacted by Penguin and begin correcting links, you will be wasting your time.
A penalty is a "punishment" issued manually on a website by Google's webspam team. It is usually the case when a website breaches Google's quality requirements. This penalty causes a significant decline in ranks and organic traffic loss.